FADE
About Us

Built for barbers.
By people who care.

Fade was founded on a simple belief: barbers shouldn't lose 3-5% of every transaction to payment processing fees. We built a platform that covers it all — so your earnings are yours.

The Problem

"You'll lose thousands to fees — and that's just accepted."

Platforms like Booksy and Blismo charge 3-5% on every transaction. For a barber doing $5,000/month in payments, that's $150-$250 in fees every month — over $2,000 a year lost to processing costs.

We asked: why should the platform profit from every haircut? So we flipped the model. Pay one flat subscription. Keep every dollar you earn. No percentage fees, ever.

Our Values

What drives us

Craft Over Commerce

Barbers are artists. We build tools that respect the craft and get out of the way.

Zero Fee, Zero Compromise

No hidden cuts. No per-transaction percentages. Your earnings are yours.

Built for Independence

Every barber controls their own schedule, clients, and funds — even in multi-barber shops.

Community First

We succeed when barbers succeed. Every feature starts with a real barber's problem.

Team

The people behind Fade

AJ

Alex Johnson

Founder & CEO

15-year barber industry veteran who saw firsthand how payment fees eat into small business revenue.

MR

Maria Reyes

CTO

Former fintech engineer who built payment systems processing billions. Joined to make zero-fee payments a reality for barbers.

DW

Derek Williams

Head of Product

Spent 8 years building SaaS platforms for service professionals. Knows what barbers actually need.

Ready to keep what you earn?

Join barbers who've stopped paying transaction fees. Start your free trial today.